Branding Service

What is a brand?

A brand is the image people immediately connect with your business. It’s crafted by your core values, your products, and how you handle marketing and customer support.

Your brand spreads through customer opinions during their everyday shopping and through senses like scents, music, logos, or magazine articles. Every interaction people have with your company shapes their perception of you.

That’s why branding is all about shaping this perception to be the best it can be.

What you’re investing in

Branding Service

Every brand is unique. That’s why I tailor packages specifically to your business, goals, and strategy. Each package always includes at least one of these elements:

Creation of a brand identity

I take time to craft the ideal brand identity for your product, personal brand, company, and business ventures.

The elements you see when a company communicates with you form its brand identity (or identity system): Mission, Vision, Core Values, Positioning with the Target Audience, Brand Message (Statement), Slogan, and Tone of Voice.

Visual identity (e.g. logo design)

If you already have a brand identity for your company or project, it’s time to visually communicate it. This includes logos and sub-logos, colors, fonts, patterns, photography, and illustration styles.

A logo isn’t just an image. It’s a symbol that represents your brand. If the logo consists only of text, it’s called a word mark. If it’s an image, it’s a logo mark. The combination of both is called a logotype.

Brand Styleguide

This identity is then documented in the form of a Brand Style Guide (or Brand Book). It ensures, for example, that everyone you collaborate with works with the correct colors and fonts of your brand. And that your brand looks consistent everywhere.

You’ll find some examples here:

  1. Medium
  2. Asana
  3. Starbucks
  4. Mailchimp

Print material

Print Design is a subset of graphic design that focuses on designs intended for printing.

This includes: business cards, flyers, catalogs, labels & packaging, advertising banners & signs, and merchandise (such as t-shirts, stickers, coffee mugs, water bottles, pens, and novelty items).

Digital Design

Social media templates & advertising banners, icons & web stickers, digital documents (e-books, presentations, interactive PDFs), and email marketing templates for your newsletter.


Illustrations, pattern design, selection of stock images and photos, file management, consultation.

How does it work?

Kickoff meeting

1. That’s where we get to know each other.

2. And send an estimate and sign contracts.

3. Once the down payment is received, the project is officially booked.


We decide on the tools to use and who will be the decision maker.

A brief introduction will be provided so that you are ready to track the project’s progress.

For example, I can use Notion as client portal and Trello for project management.

Conception & Design direction

That’s going to be the most creative part!

1. We collect our ideas, and after conducting research and analysis, we create a concept.

2. Next, a mood board is created to determine the design direction.

Design & Revision

1. I start designing and will gather feedback along the way.

2. Then, I compile everything into a presentation. We can review this presentation to see if it’s right or if further revisions are needed.


Upon completion and payment of the remaining balance, all files will be delivered.

In a final meeting, I’ll show you where to find all the files and provide some additional tips.

What customers frequently ask me

How long does it take?

You should expect a timeframe of 4 to 8 weeks. The duration depends on how quickly I receive all materials or files, how promptly clients respond, and the scope of the project.

How much does it cost?

Since every project is unique, I’d like to have a conversation first to understand your requirements and goals and determine if we’re the right fit.

Most projects have fallen within the price range of 2500 to 7000 EUR. I work with transparent package tiers, which are detailed in the cost estimate.

I also require an upfront payment of 25-30% and offer installment payments, which can be broken down over 3, 6, or 12 months.

Do you charge for an initial consultation?

No! We get to know each other first. And it takes no longer than 30 minutes.

Do I have to prepare anything?

Simply enthusiasm for your idea, openness to constructive feedback, and a willingness to learn! Just bring along anything you’ve already prepared (sketches, existing graphic files), and together we can make it happen.

Can I be part of the design process?

Yes, of course. Depending on your interest, I can involve you in the entire design process.

What files will I receive upon project completion?

You will receive all the important file formats from me: JPG, PDF, PNG, AI, EPS, and SVG. Some projects may require additional formats, and you will receive those as well.

What is most important to you?

From our initial consultation to the final product, I’ll guide you through every step of the process, ensuring that your vision and values are reflected in your brand identity.

Throughout the process, you’ll be kept informed and encouraged to provide feedback. Together, we’ll create a brand that truly stands out.

Have you thought of this?

It’s all becoming too much for you…

Ready to level up your business?

Let’s talk! It only takes 15 minutes!✌️

We will figure out exactly what you need.

Web design & development