Dream. Plan. Transform.
What do brands and butterflies have in common?
Brand Building and Positioning for freelancers, Startups & Small Business owners
Just like a caterpillar in a cocoon, your visions and dreams reside within you.
And it’s time to transform them into a visible brand with the right resources.
Welcome to Kocho Design Studio
Develop brands that not only trigger temporary hype but create long-term and sustainable impact.
Branding +
Merch
For those seeking to make a lasting impression from the get-go, establishing rapid trust with both customers and investors.
Website +
Digital Space
Perfect for those striving to expand their long-term reach and boost revenue, while safeguarding their valuable content and customer data for years to come.
(In case the algorithm changes again)
Mentoring + workshops
Sometimes it takes more to propel a business forward.
Mentally and emotionally.
How does it work?
Roughly, the process breaks down into 4 steps:
Kick-off-Meeting
We iron out all the pertinent details, ensuring a personalized onboarding process for each individual.
Strategy Session
This is where I take a closer look at your company, target audience, vision, and competitors.
Design & development
Once the mood board is approved, I proceed to the design process.
Launch & Training
After the launch, there’s also an offboarding session where I’ll go through all the details with you and answer any questions you may have.
Hi, I am Giang.
Brand designer and mentor specializing in timeless and intricate projects.
With years of hands-on experience in global projects, I’m here to help brands smash their goals with focus and finesse. Let’s cook up products that vibe with local cultures and make waves!
Frequently asked questions
1. Your why?
So many dreams slip away because of fears, negative mindset, or challenging circumstances.
At the end of the day, the biggest regret is not taking that initial leap.
That’s why I’m dedicated to empowering entrepreneurs, helping them turn their ideas into tangible achievements and bringing their dreams to life.
2. What makes you different?
Outside-of-the-box- & agile thinking:
I combine knowledge from cultural studies, design, the digital nomad community, and mentoring.
And get things done in a focused and calm manner.
3. What does KOCHO mean?
The word itself is Japanese and means small butterfly.
Because I see every entrepreneur as a ‘KOCHO,’ needing the right resources, time, and environment to thrive, grow their ideas, and make an impact.
4. Why do we need design?
Design makes the invisible visible. Design gives people hope.
And design shapes a better future.
By creating stories, symbols, and campaigns that touch hearts, challenge traditions, amplify unheard voices, and turn dreams into reality.
5. What is Branding?
It is the work that defines your target audience’s perception of your brand.
Branding is not just logo design.
6. Kocho Community
Do I work alone? Not always. To deliver the best results, I collaborate with other partners (from Germany and internationally) who have expertise in their respective fields.
Get your postcards, greeting cards, and invitations personalised.
Trusted by
What clients and partners think
„Ich durfte mit Giang schon einige Projekte gemeinsam bearbeiten und könnte mir kaum eine bessere Kollegin vorstellen! Die Zusammenarbeit ist unkompliziert und problemlos! Deadlines werden immer eingehalten!“
– Sabrina K.-Ö., Videographer & CEO of Storytellerin Content Creation UG
„Giang also has a different approach when it comes to design, one that sees it as part of a bigger and more important goal: building the best coherent offer for a business or company. That global vision, alongside his amazing design skills, can make a difference.
Besides, Giang is one of those people that can make you feel more comfortable working at a team, or facing challenges in a more positive way.“
– Miguel P., Co-founder of Companio & Dancing Latitudes
Ready to level up your business?
Let’s talk! It only takes 15 minutes!✌️
We will figure out exactly what you need.
